I have been a Pixel owner since the Pixel 2. My wife loves her Pixel. Even with the intro of the Tensor on the Pixel 6, performance didn't suffer in every day use. Yes, there were some battery issues and heat issues early on, but as someone else mentioned those have been mitigated and eliminated. The big problem from the 6, 7 and 8 series was the modem and they have fixed that as well. Qualcomm is chasing big numbers, no more and no less. Well, people don't care about benchmarks. 95% of people who buy phones care about real world performance in their day to day lives outside of gaming. If you told those 95% about UFS 4.0, they would have no clue what you're talking about. Does the phone work? Yeah? Great. Those are the majority of people buying phones.