Why does the watch industry still make billions in the smartwatch era?

[Redaktion]

Swiss watch exports fell to 14.6 million units in 2025 while value held near CHF 24.4 billion. Meanwhile Seiko grew 27%, Casio 19%, and smartwatch shipments only just returned to growth. The industry did not beat the smartwatch — it split in three.

https://www.notebookcheck.net/Why-does-the-watch-industry-still-make-billions-in-the-smartwatch-era.1361294.0.html