What Does Experience Strategy Consulting Actually Include?

[jamiewalker6]

Hi everyone,

I've been coming across the term "experience strategy consulting" quite a lot lately, but I'm not completely clear on what it actually involves in practice. I understand it's related to improving customer or user experiences, but I'd like to know the full scope of the work.

What does experience strategy consulting typically include? For example, does it cover things like customer journey mapping, CX design, service design, employee experience, or digital transformation strategies?

Also, how is it different from general management consulting or UX consulting? What kind of businesses usually hire experience strategy consultants, and what outcomes can they expect?

I'd really appreciate any clear explanations, examples, or real-world insights.

Thanks in advance!
Jamiewalker