What exactly is sales automation and how does it work?

[michelleking446]

Hi everyone,
I keep coming across the term what is sales automation in discussions about CRM and sales tools, but I'm still not fully clear on what it actually means. From what I understand, it seems to involve automating repetitive tasks in the sales process, but how does it really work in practice?

What kinds of tasks can be automated, and how does it improve efficiency or boost sales? Also, are there any drawbacks or things to watch out for when implementing sales automation?

Would love to hear your insights and experiences!
Mixhelleking

[charlescharles]

Very good!