Sony launches flagship BRAVIA 9 Mini LED TV as brightest 4K model

[Redaktion]

The Sony BRAVIA 9 has been unveiled as the brand's latest flagship TV. The company says this is its brightest 4K model, 50% brighter than its predecessor. It has two glare-reducing features, support for Dolby Vision, and tools designed exclusively for the PlayStation 5.

https://www.notebookcheck.net/Sony-launches-flagship-BRAVIA-9-Mini-LED-TV-as-brightest-4K-model.828911.0.html

[Trews]

I'm sold on MiniLED more so than I am on OLED tbh. OLED looks good on initial impression but doesnt have lasting interest imo, at some point you really forget what makes an OLED special, but every time I see a MiniLED it just pops and feels really dynamic.

[Harish Kumar]

Hi...I have been using Sony Bravia 9TV; K-85XR90 for last five months or so. Basically, over 25 years, I'm loyal to Sony brand & love their products-Audio&Video. This particular TV is exceptional in video/picture quality, capabilities. But, to enjoy this you should place & watch in a closed, dark room. Otherwise, little bit of light it will reflect on the screen like a mirror. It should be built considering 100% factor like we see in Sony professional display model L53Z.
The audio, sound quality is average despite having 8 speakers with 70W. Issue being all speakers are placed on back, back firing. The result being the sound waves hit back portion, typically a wall resulting in a detoriarated, dull, low quality sound output. Over all sound settings are confusing, not user friendly, seems configured suitable for homely, traditional users prefer low, quite sound effects. Not at all for audience who loves a cinematic experience (Tag line caption being "Cinema is Coming Home")!?
Only two HDMI ports with 2.1 support is complete set-back.
Ethernet connectivity speed confined to producing only 100 Mbps is a definite drawback.
Bottomline...At such a high price point, above short-fall in specs, capabilities should be addressed and mandate changes will make it a Game-Changer...
Thanks a ton for giving an opportunity to express my thought process...👍

[Harish Kumar]

For over 25 years, I have remained loyal to the Sony brand, drawn to its unwavering commitment to superior product quality, reliability, long-lasting durability and minimal repair issues, particularly in the TV lineup.
Sony Bravia 9 TV; K-85XR90: A Critical & Honest Review...
I was excited to experience the Sony Bravia 9 TV; K-85XR90. While this TV excels in video/picture quality and capabilities. There are several areas that require paramount improvement.
Picture Quality: A Double-Edged Sword
The TV's picture quality is exceptional, but it comes with a caveat. To fully appreciate its capabilities, the TV must be placed in a closed, dark room. Any ambient light will cause reflections on the screen, reminiscent of a mirror. To address this, Sony should incorporate a 100% haze factor, similar to their professional display model BZ 53L/BZ 50L.
Audio Quality: A Missed Opportunity
Despite boasting multiple speakers with 70W output, the audio quality is average at best. The primary issue lies in the speaker placement – all speakers are placed at back panel, back-firing, causing sound waves to bounce off the decorum cardboard/acoustic panel, resulting in a dry, dull and low-quality sound output. The sound settings are also confusing and not user-friendly, catering more to traditional users who prefer low, quiet sound effects rather than those seeking a cinematic experience.
The Immersive Audio Paradox: Separating Reality from Hype
Despite the proliferation of advanced speaker technologies, such as surround firing, beam firing, and object-based audio, the promise of cinematic, immersive sound remains elusive. In reality, even with genuine Dolby Atmos and DTS: X content, the immersive sound experience falls short of expectations. Poor dialogue intelligibility in action scenes and low-pitch vocals, hard to hear, understand, follow, no matter you tweak in all sound settings like voice zoom, dialogue enhancer, equalizer, etc... In essence, the immersive audio experience often devolves into a familiar old-school stereophonic effect-a far cry from the stated cinematic experience-" Cinema is Coming Hoe "!
Calibration Mode
Netflix and Prime Video's Calibration Modes are touted as unique selling points, offering users a personalized viewing experience. However, our experiences suggest that these calibration modes are not foolproof and require manual fine-tuning to achieve optimal results. Hence, room for improvement exists in calibration mode algorithms and user interface.
Connectivity Limitations
The TV's connectivity options are limited, with only two HDMI ports supporting 2.1. Furthermore, the Ethernet connectivity speed is capped at 100 Mbps, a significant drawback.

Conclusion:
At its premium price point, the Sony Bravia K-85XR90 falls short in several areas. To make it a game-changer, Sony must address these shortcomings:
Improve screen reflectivity with a 100% haze factor
Redesign speaker placement for better sound quality
Simplify sound settings for a more user-friendly experience
Increase HDMI ports with 2.1 supports
Upgrade Ethernet connectivity speed
By implementing these changes, Sony can create a truly exceptional TV that justifies its premium price.