Vonmaehlen aims to solve the problem of having left the charging cable that has suddenly become vital at home while travelling or commuting with the High Six. It is a miniature, foldable cable that can become interchangeable between USB type-C, other forms of USB and the Lightning connector at one end, and has a keychain case to keep it handy at all times.
https://www.notebookcheck.net/The-Vonmaehlen-High-Six-is-an-ultra-portable-charging-cable-accessory-that-has-made-350-of-its-Kickstarter-campaign-already.577682.0.html
Dear Deirdre, are you a real native English speaker? This side of the Atlantic? Can you really say something like "has attracted €52,000 in terms of backing"? Why does everything need to be "in terms of" or "when it comes to"? Why is it that some supposed guru invents a marketing term like "the experience of something (like the Windows experience which I call quite frequently a nuisance!)" and then everybody wants to copy it?