Huawei launches the new XMAGE brand to compensate for the loss of its Leica mobile camera partnership

[Redaktion]

Leica has officially jumped ship to Xiaomi today (July 4, 2022) in terms of premium camera smartphone collaborations. Its former partner, Huawei, has responded by instituting something new called XMAGE, a spin-off of sorts from the OEM's Mobile Imaging division touted to keep its reputation for photography prowess going in the future.

https://www.notebookcheck.net/Huawei-launches-the-new-XMAGE-brand-to-compensate-for-the-loss-of-its-Leica-mobile-camera-partnership.633081.0.html

[Hunter2020]

Not to be racist or even biased.  But OMG when I first heard of Huawei and looked at their Leica phone branding I was like ew, don't Chinese have any pride to use their own products instead of seeking partnership with Western or foreign companies?  The world needs choices.  If I want to buy a phone with a Samsung or LG screen I'd go with a Korean phone.  When I look at the specs of a (typical) Chinese phone:  comes with Samsung screen, uses Sony image sensor, in partnership with Leica for the cameras, bleh!!!