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Fitbit is the best-known name in wearables, even though Apple owns the market

Started by Redaktion, September 27, 2019, 19:02:03

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Redaktion

The Manifest has conducted a study to find out which name was most familiar in the wearables sphere. 77% of those polled were able to name Fitbit in this context, compared to 73% for the next most recognized name ("Apple Watch"). Ironically, the latter sold a million more units in the second quarter of 2019 (2Q2019) than the former.

https://www.notebookcheck.net/Fitbit-is-the-best-known-name-in-wearables-even-though-Apple-owns-the-market.435631.0.html

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