The Manifest has conducted a study to find out which name was most familiar in the wearables sphere. 77% of those polled were able to name Fitbit in this context, compared to 73% for the next most recognized name ("Apple Watch"). Ironically, the latter sold a million more units in the second quarter of 2019 (2Q2019) than the former.
https://www.notebookcheck.net/Fitbit-is-the-best-known-name-in-wearables-even-though-Apple-owns-the-market.435631.0.html
In order to hit at the right cord, you have to make sure that the logo design that is created is not only innovative and creative, but also touches the hearts of the customers so that they can easily get along with it and also recognize it at the very first glance. It should be no doubt extremely eye catching and eye grabbing with huge numbers of fan following.