IBM's Watson explores its inner artist by writing a commercial for Lexus

[Redaktion]

Another industry may soon be replaced by robots - IBM's Watson AI scripted a 60-second commercial for luxury cra brand Lexus. Watson was fed 15 years worth of award-winning commercials and was able to outline and script the basis of the commercial. After a bit of editing by IBM researchers, Oscar-winning director Kevin Macdonald shot the commercial after being convinced by the "melodrama of the story."

https://www.notebookcheck.net/IBM-s-Watson-explores-its-inner-artist-by-writing-a-commercial-for-Lexus.364846.0.html