I haven't bought a $60-70 game since Elden Ring. I have other things on my plate like cost of rent going up literally every year and going to the grocery store to see things I buy getting raised by literal dollars every couple months. Sorry if that was the standard I'd continue to not buy games. Industry is probably failing because everyone like me plays free games these days. Fortnite gets millions of players each day, MILLIONS of concurrent players, way higher than any game on Steam. Now add in Apex, Marvel Rivals, Deadlock, Warzone, Overwatch, Minecraft, Roblox and cheap indie games. You have literally millions and millions of people gaming everyday without having to pay a single cent. Go look at the Fortnite player numbers, it's bonkers. People don't buy the new CoD anymore. They buy the Snoop Dogg skin. Hell I even MADE $400 from Fortnite tournaments. EVERYONE I know plays free games and buys skins. Interestingly Overwatch was Microsoft's top performing game, no cuts happening there and it's free. Huh, look at that. Look at the small devoted Deadlock team, game is a success before it's even released. People don't want to pay $70 for cutscene slop, they want good gameplay, which you can get for free these days. Plus they offer live service for free, not paid DLCs. WoW Forever is about to be massive too, which will only cost $15 for people to try it. Prices definitely don't need to be raised more, he's probably upset he didn't squeeze more out of his success.