Xbox's Strategy Chief is painting in-game ads as the next big move in games

[Redaktion]

Xbox strategy chief Matthew Ball says in-game advertising could become a key tool to offset rising development costs and ease pressure on hardware, software, and microtransaction prices. Drawing comparisons to ad-supported streaming tiers, Ball argues that carefully placed ads could broaden access to major gaming franchises without eliminating premium, ad-free experiences.

https://www.notebookcheck.net/Xbox-s-Strategy-Chief-is-painting-in-game-ads-as-the-next-big-move-in-games.1320689.0.html

[Biggus]

Gaming companies greed knows no limits. They are making games unplayable.

[zutt]

a key tool to offset rising development is to fire morons like him.

[Dannn]

Dear Sharma, kick out this idiot.