Apple MacBook Neo Review - Surprisingly good and capable laptop for $599 with one big flaw

[An in-depth review]

极客湾Geekerwan compares the Neo vs Air M1 vs M2 vs M3 vs M4 vs M5: youtube.com/watch?v=jyLXcaVAs9E ("MacBook Neo Review: Is A18 Pro Powerful Enough For Mac?").
In terms of memory bandwidth, the Neo is a 64-bit system (just like basically any decent smartphone). Neo's memory bandwidth is half of the Air (128-bit) (same as a typical dual-channel (2*64-bit) desktop PC).
Neo: 51.2 GB/s = 64-bit * 6400 MT/s / 1000 / 8.

The A19 Pro SoC has 12 GB VRAM and this would be much better. Well, maybe next year.

[ab]

I wonder to what group of users it is addressed... it costs about £$600-700- it's not very cheap. No keyboard backlit, just average battery life, screen average as well, 8GB of ram... It's another facebook pc, badly overpriced. In the UK, for £650-670 pounds you can have zenbook 14 with 3k oled screen, 16 GB mem and 500GB ssd, which you can replace.
If somebody wants to spend bit more- macbook air m5 below £1000, giving you very good battery life and performance. Not sure how to justify spending £600-700 for this gadget. With 16 GB and illuminated keyboard that would be acceptable for internet browser/office purpose (still wouldn't get close to the M5 performance but that could be acceptable at this price point).

Not sure why it's so high rated...     

[RobertJasiek]

I wonder to what group of users it is addressed...     

My guess on Apple's intention about buyers is:

- get part of the purchases by schools,

- first time computer buyers who do not know any better about hardware details, have some incentive to choose Apple (maybe because parents, friends or their nation's endconsumers favour it) and can afford the entry price (maybe because ancestors sponsor it),

- Apple users wishing to upgrade some old computer, wanting a new one (maybe lacking confidence in refurbished batteries) but being unable to spend more,

- consumers believing the marketing or tech hype PR,

- consumers having basic computing needs and not elaborating similarly priced alternatives (such as M1 to M4),

- consumers falling for the non-silver chassis colours,

- consumers underestimating mid- to long-term usefulness or buying new notebooks regularly,

- growing new suckers of the Apple upselling in the consumers' later purchases once hopefully trapped in the Apple ecosystem,

- showing experienced endconsumers the limitations of the basic model line so that motivation towards buying higher tier models is increased.