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Consumers shun PC upgrades as Amazon US January 2026 CPU sales reportedly decline 51% vs January 2025

Started by Redaktion, Yesterday at 12:02:09

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Redaktion

The latest Amazon US CPU sales data for January 2026 shows a concerning trend. Many consumers are not buying new CPUs, as CPU sales have seen an enormous 51% decline from January 2025 to January 2026. The relative position of AMD Ryzen and Intel Core processors has remained unchanged, as AMD CPUs remain at the top of the sales chart.

https://www.notebookcheck.net/Consumers-shun-PC-upgrades-as-Amazon-US-January-2026-CPU-sales-reportedly-decline-51-vs-January-2025.1225314.0.html

The Werewolf

The problem is pretty simple: the VAST majority of people really have all the computer they need - probably more than they need. The obsession with bigger, faster, thinner, 24 hr battery, zero noise, zero heat, no fans is a tech enthusiast/tech blogger thing or people in very specialised markets thing not a real world user thing.

What matters now isn't performance, it's price. Even Apple gets this - they're introducing an $800 MSRP MacBook Air targetted at "low end" (by their definition) consumers to be sold in places like WalMart.

The reality is that personal computing has hit a wall. Nothing really new has happened in a LONG time, so it's all chasing specs that have long since passed the needs of any normal person. AI was supposed to change that - Microsoft's push to Copilot PC+ was really just an attempt to ahem "encourage" people to buy new computers and it's mostly flopped terribly. Again, most people don't understand why they should need this.

The industry really needs to go back to the 1980s culture of crazy innovation, except that was driven by there not being ANY consumer tech in the computer markets and so the fiel;d was wide open. Today it's the exact opposite.

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