It is really sad that barring the Surface (small, possible ARM compat issues, expensive), Apple is the only vendor that understands how annoying fans are.
The fanlessness of the Air is a huge boon, the very intelligently set and conservative fan curves of the Pro prevent the pulsating mess and turning on at every web page refresh that is the norm in crappy Windows laptops.
Maybe some users will prevent slightly faster benchmarks, but let's be honest - there is plenty of room and money to be made in the Windows space by offering a fanless laptop for users that do not need top tier performance and are sensitive to fan noise. In the era of 3nm CPUs, the performance is fairly usable even around 10W for most users. Or even offer options such as disabling the fans in UEFI/vendor software and a corresponding reduction in PL1/PL2 targets. However, OEMs are just too dumb to see the opportunity.