Schenker aims to take on Framework with the Element 16 laptop featuring modular components

[Redaktion]

The Schenker Element 16 is a concept laptop which portrays what Schenker might have in store for customers who prioritize repairability and customizability. With a modular approach, the Element 16 allows for swappable keyboards, I/O modules, battery, and even the motherboard.

https://www.notebookcheck.net/Schenker-aims-to-take-on-Framework-with-the-Element-16-laptop-featuring-modular-components.1202796.0.html

[Bappy1988]

Why on earth would someone making a modular laptop to buy into the framework market segment not save themselves a butt load of work and make the damn thing cross-compatible with framework? They made all the designs and specs open for that very reason. This doesn't improve repairability or consumer choice, it creates a whole new segment that will live or die on its own and a fresh mountain of e-waste. when one of the 2 ecosystems inevitably fails

[d3Xt3r]

Except, it's not really Framework's market segment. Firstly, Framework is based in the USA, whereas Schenker is German. There's a huge anti-American sentiment for many across the globe right now for various reason, so Schenker being German is a big factor for folks who don't wish to support American corporations (of course, ignoring the fact that this model uses an Intel CPU... sigh).

Second, Framework employs draconic and illogical shipping restrictions which limits their availability to less than 10% of the world's population. Schenker on the other hand ships globally, except for the USA. So basically for 90% of the world's population, Schenker is the only viable option, if they want a viable modular laptop.

Therefore, their market segments don't really overlap, IMHO.