SEGA teams up with Waze: Sonic the Hedgehog joins in as a GPS voice assistant

[Redaktion]

SEGA and Waze launched a global Sonic the Hedgehog voice assistant on October 15, 2025, allowing users to replace standard navigation prompts with Roger Craig Smith's localized quips, add Sonic-themed icons and a Speedster Lightning vehicle avatar from Sonic Racing: Crossworlds.

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