Who overtook Samsung's top spot?

[WartanThamar]

What factors have contributed to Samsung losing its position as the world's largest smartphone maker after maintaining the top spot for 12 years, and which company has overtaken them in this ranking? Additionally, what are the potential implications for Samsung's market strategy and the broader smartphone industry?

[Asssilem]

Although Samsung may not be as famous as it used to, no one can deny its success. My family still keep using this brand's products, instead of Apple or others.

[rohiniintelliq]

Apple overtook Samsung to become the world's top smartphone-maker in 2023, selling approximately 234.6 million units compared to Samsung's 226.6 million.

[BillyTheKid]

Apple overtook Samsung to become the world's top smartphone-maker in 2023, selling approximately 234.6 million units compared to Samsung's 226.6 million.

Samsung passed Apple right back Q1 2024 lol. Samsung still currently leads in 2026 as well.

[bigchill]

What factors have contributed to Samsung losing its position as the world's largest smartphone maker after maintaining the top spot for 12 years, and which company has overtaken them in this ranking? Additionally, what are the potential implications for Samsung's market strategy and the broader smartphone industry?

I think stronger competition is the main reason. Can Samsung win back the top spot?