This article completely misses that as attractive as the Lumix S9 is on many aspects, something that will limit it for a group within photography is the fact it lacks a mechanical shutter. This means rolling shutter effects while panning and potential banding at night.
I am surprised this article missed that.
It would def. be interesting as this camera gets offers and down pricing, will sure put pressure, but this is not a camera aimed at everyone, but mainly the so called "content creators." IT's more video than photos.
Also keep in mind how expensive and big full frame lenses get as you climb the telephoto scale.