Knowing a little bit about the Russian language and racism... "Build Your Dreams" or "BYD" is what the company wants to be called? BUT, that's not what it says on the vehicle itself. It displays, "3YD" on the front of the vehicle. In the Russian language the letter "3" is representative of "Z". Taking this knowledge into account, the vehicle really displays the wording of "ZYD". This word, is considered 'pejorative'. A word expressing a negative or a disrespectful connotation, a low opinion, or a lack of respect toward someone or something. This word, "3YD", for JEW in Russian, is out-right, anti semitism.