This is the exact thing that scares me about the modern society.
We keep hearing about inequality, we Europeans are loud and pretend like energy prices are important to us, like we don't want to pay the renewable transition because it's expensive.. Yet we leave so much money on the table for 1000+€ phones, each year, with no fail, even when they (not just apple!) keep increasing prices far more than inflation, and we keep saying how it's a good deal.
My personal biases against apple are completely separate. Even with them, I can easily see why many if not most people would prefer and want an iphone. And with prices of iphones and other premiums being on par now (base xiaomi is now almost 1000€), it makes sense.