In an embarrassment for Nvidia, the cheaper GeForce RTX 2070 Max-Q can outperform some GeForce RTX 2080 Super Max-Q laptops

[Spunjji]

How is this an embarrassment for Nvidia? They just supply the chip. It's on the laptop manufacturer to manage cooling and TDP to prevent throttling and get the most out of the chips provided.

It should be an embarrassment because they control the branding and they really shouldn't let their partners arbitrarily set the performance of chips with their branding on them.

But they don't really have any reason to care as long as the cash keeps flooding in, so they're happy to let this absurd situation perpetuate itself.