Apple's first Ultras are coming: 20 new products in 2026–2027, according to Bloomberg

[Redaktion]

Apple's new CEO John Ternus will begin his tenure in September with a wave of new products that will bring Apple fans many exciting new releases. Well-known Bloomberg analyst Mark Gurman has listed the most important new products coming our way after the summer break, including the first ones potentially bearing the "Ultra" moniker.

https://www.notebookcheck.net/Apple-s-first-Ultras-are-coming-20-new-products-in-2026-2027-according-to-Bloomberg.1326169.0.html

[Junali M]

All new, pricier than ever.

Remember that Pro lost all meaning under Apple, it was just a pricier product line wherever it appeared - Ultra is another spin, it's the premium of the premium stuff.