Kia goes emotional: When electric mobility smells like gasoline

[Redaktion]

Kia has launched a unique ad campaign in Finland: anyone who buys the new EV4 electric model receives a scented air freshener that smells like petrol and engine oil. The campaign aims to ease the transition from traditional cars to electric by offering a familiar scent within a new driving experience.

https://www.notebookcheck.net/Kia-goes-emotional-When-electric-mobility-smells-like-gasoline.1145219.0.html