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Apple Watch Series 10 is not climate neutral: Court prohibits greenwashing marketing

Started by Redaktion, August 27, 2025, 01:33:00

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Redaktion

Apple's marketing claims that the Apple Watch Series 10 is completely carbon-neutral. However, a German court thinks that's not the case and has prohibited Apple from advertising the smartwatch as climate-neutral as long as this is only achieved by purchasing carbon offset certificates.

https://www.notebookcheck.net/Apple-Watch-Series-10-is-not-climate-neutral-Court-prohibits-greenwashing-marketing.1097378.0.html


REALLY?

Wow a watch which requires lithium extraction for its battery, petroleum byproducts and complex electronics isn't climate neutral?

These products will never be close to climate neutral, they are not made of milk. Has NBC suffered a stroke? I don't know why you keep commenting on this in reviews.

anan

Companies use extensively "carbon credits" to reach "carbon neutrality". It is impossible to make anything truly carbon neutral.
The problem is - those carbon credits are a scam. There is a good article by John Oliver on this topic. But basically - since they are not regulated all sorts of organizations are selling carbon credits with dubious environmental claims, selling the same projects to multiple organizations and outright faking environmental projects.
All of this led to a race to the bottom for price on carbon credits since they basically do not have to deliver anything. Companies end up buying a feel good paper certificate worth several cents.

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