Interesting...
However Team Blue will need to actually DELIVER on Performance, cost & availability to gain any inroads or market share away from AMD.
Sadly for Intel "performance" needs BOTH mature drivers AND capable hardware. Nether of which Team Blue has a record of delivering.
Then as others will likely mention, Intel has a habit of pricing their products much higher than AMD even if they don't perform as well. IMHO for Intel to make any market inroads they will need to be competitive on price.
The odds of Team Blue "fumbling" the launch is much greater than zero.