I would agree, but the reality is these laptops are already overbuilt for Intel's 45W standard. There needs to be changes from both the laptop cooling system, *AND* the power of the chips in them.
On one hand, the cooling tech needs to get better. Not only do they need to use creative chassi and cooler designs like zephyrus' lift hinges and razer's vapor chambers, they need to simply get bigger. The chips they put in these laptops are chips that demands the most exotic of cooling even on desktops. Computers with custome water cooling, or air coolers weighting mroe than entire gaming laptops. They need to put better cooling systems on there, in quality and quantity.
On the other, they need to use chips with less power. On the CPU side, on gaming laptops the sole purpose of the CPU is not to starve the GPU. And when you already stave these GPU's with a famine diet of under 100W, seldom will you see even a 4C8T chip holding them back. While the GPU side already see MAX-Q using a massively underpowered big turing chip to push the same performance as the lower end chip could with less power, this is needlessly driving up the price for minimal efficiency gain. Chill on the CPU, let the GPU use that power. Other than that, Nvidia should consider bigger TU 11X chips without RT cores and Tensor cores, for the sake of efficiency.
We recently saw the 1660 Ti Max-Q and Ryzen 3750H in the GA502 laptop, and if we simply put the lift hinge back in there with a non-max-q 1660 Ti, or on the other direction allow a 1660 to be in there, that would make a much more sensible combination, sacrificing some performance for a lower price tag and less noise.