Sony’s answer to Hello Kitty: “Nemu the Night Owl” has multimillion-dollar ambitions

[Redaktion]

Sony wants to develop new characters that could eventually grow into internationally recognized brands. The first candidate is a thoughtful bear named Nemu, who, despite his name, is not actually an owl.

https://www.notebookcheck.net/Sony-s-answer-to-Hello-Kitty-Nemu-the-Night-Owl-has-multimillion-dollar-ambitions.1370508.0.html

[captainobvious]

Corporate insanity.