What Is a Performance-Based SEO Agency?

[adamsmithad]

Hi everyone,

I've recently come across the term "performance-based SEO agency," but I'm not entirely sure how it differs from traditional SEO services. From what I understand, it seems to be tied to results rather than fixed fees, but I'd like a clearer explanation.

Can anyone explain what a performance-based SEO agency actually is and how it works? For example, what kind of metrics are typically used—rankings, traffic, leads, or conversions?

Also, what are the pros and cons of working with this type of agency, and are there any risks or things to watch out for?

I'd really appreciate any insights or experiences you can share.

Thanks in advance!

adamsmithad