xAI hackathon winners develop app that integrates AI-generated product placement into video scenes

[Redaktion]

A student team at xAI's 24-hour hackathon has developed Halftime, an AI system that inserts context-aware advertisements directly into video scenes. The tool uses Grok to analyse footage and generate ad elements that appear as part of the storyline.

https://www.notebookcheck.net/xAI-hackathon-winners-develop-app-that-integrates-AI-generated-product-placement-into-video-scenes.1181456.0.html

[hugh mungus]

"Public reaction to the tool on X appears mixed."

It was universally panned by anybody who wants a bot account.