"Marketing at its best": Funny translation mishap helps indie game succeed

[Redaktion]

An Italian indie developer may have pulled off one of the funniest marketing surprises of the year in Japan. A mistranslated game title sparked plenty of laughs – and sent the game's wishlist numbers soaring.

https://www.notebookcheck.net/Marketing-at-its-best-Funny-translation-mishap-helps-indie-game-succeed.1153998.0.html