Sonic The Hedgehog returns to the Olympics as Sega signs multi-year deal with the IOC

[Redaktion]

Sega and the International Olympic Committee have signed a multi-year licensing agreement effective October 7, 2025. This agreement allows Sega to produce Sonic the Hedgehog–branded Olympic merchandise featuring the official rings, in conjunction with the Olympic Games video game license, with a full product line scheduled for 2026.

https://www.notebookcheck.net/Sonic-The-Hedgehog-returns-to-the-Olympics-as-Sega-signs-multi-year-deal-with-the-IOC.1137019.0.html