It's articles like this that might be in part why Ubisoft is in trouble, by highlighting issues to fix that aren't the real issues dooming the company.
Many (trye, not all) Gamers are NOT like movie-goers. Ever since the report that gane industry passed up movie industry in financial gains, the movie people have gone over to the games, and big-execs game companies are becoming more like movies.
In short, many more gamers want choice. They want a character they csn connect with (create or choices), they want to push gaming envelope (not political). They want to feel like their gaming choices matter, more than an execs agenda. Translation; Why limit Stsr Wars Smuggler to a generic girl, offer choice (like Valhalla) or creation. Why make the follow up to Black Flag that is nothing like Back Flag (seriously Ubi, you made a swashbuckler without swashbuckling)? You finally make a long-requwsted Japanese game but decide it should be about someone who doesn't identify as Japanese? Ubi needs to stop pushing agendas and get back to putting games on the obvious path of what gamers ask for.
Too many gamers feel like Ubi is trying to decide for them, what the gamers want. We don't like that.