Some new trademarking applications associated with the OEM Samsung have reportedly been filed with UK and EU authorities. They are for "Smart ISO" and "AI ISO", and apply to Class 9 equipment. This suggests a new dimension of control over light sensitivity in upcoming smartphone cameras.
https://www.notebookcheck.net/Samsung-trademarks-names-for-new-smart-camera-features.428172.0.html
ISO has been auto for...at least as long as phones took photos. I don't think this is anything significant.