A recently-released piece of marketing by Huawei Taiwan appears to take the same approach with which Samsung have targeted Apple in the past. The apparently jokey image and text may make fun of the "innovation" involved in the design of the Galaxy Note 9.
https://www.notebookcheck.net/New-Huawei-Facebook-ad-does-a-Samsung-to-Samsung.323378.0.html
What shameless turd, it's as if their "GPU Turbo" that they boasted were going to "scare people to death" is anything more than a mere invitation to devs for optimization to their own chipset, and as if their "CPU Turbo"'s unoriginal combination of heat pipes and overclocking is "innovation".
Even their naming convention is unoriginal, yet misleading.