The 5.2-inch U Play will retail for 450 Euros while the larger 5.5-inch U Ultra will retail for 700 to 750 Euros in three color options each.
http://www.notebookcheck.net/HTC-U-Ultra-and-U-Play-coming-February-20th.197708.0.html
HTC !! The only Brand in India that is just Not cool ! due to aggressive pricing and poor after sale services . Being a pathetic Htc user i would strongly discourage everybody from buying any Htc handset !! Go 4 Samsung or Apple Instead if u want a premium phone that will have a resale value . Or of u want high specs at low cost go for chinese brands like mi, oppo and many others but please just dont buy a htc phone as u are sure to regret 🎇