The new device features an optional cover with an E Ink display
http://www.notebookcheck.net/Alcatel-unveils-the-One-Touch-Hero-phablet.100764.0.html
A failure of a huge innovative phone that could be a breaker for the company. Give it a touch charger (not that wireless charging cover!), eink LED cover, and a decent CPU (not that obsolete one which is even signifficantly slower than more modern 1.5ghzs). Reality today: phone not on market, obsolete hardware just before s5/note4 being released, no equipment available whatsoever. My recommendation: introduce Hero2 tomorrow, and put equipmnet on market today.