The rugged looking device is rumored to feature a stylus and a Tegra 4 processor
http://www.notebookcheck.net/Leak-points-to-a-7-inch-NVIDIA-tablet.99020.0.html
there is no market for $20+ chips cuz no android or windows tablets can price above $200. nvidia can make the best chips out of project logan or denver, but find no devices to put them into.