AMD to target mainstream shoppers with new ultrathin laptops.
http://www.notebookcheck.net/AMD-hopes-to-compete-Intel-with-the-new-Trinity-chips.74895.0.html
Of course AMD hurts exactly where have to hurt; Price and good GPU performance near CPU. I would choose AMD even if more expensive than Intel, because the quality graphics performance is more important these days, while CPU is already enough every segment. Everything just depends on the amount of supply and how many manufacturers going to build for AMD.