LG Display has showcased transparent OLED panels, another step in the advancement of the technology. Additionally, the display manufacturer has exhibited the world's largest OLED panel, which also has a 5.1 channel sound system built directly into the display.https://www.notebookcheck.net/LG-Display-presents-42-inch-48-inch-and-97-inch-OLED-EX-panels-plus-transparent-OLED-options.641610.0.html
Ha, looks like OLED's got some steam left in it yet. 30% brighter could get it closer to MiniLED brightness and maybe meet a couple more brightness requirements of HDR standards. 97" also helps a lot, the high end market is saturated and nobody wants to spend 5 digits on an 80-something-" as a centerpiece of a living room.