Users can create personalized HRTF profiles in a matter of seconds through the Hive software. However, the software is barebones for better or worse to make it easier to use but not without some lacking features.
https://www.notebookcheck.net/Razer-Barracuda-X-works-effortlessly-with-Immerse-Hive-for-3D-spatial-audio-but-there-are-limitations.560939.0.html
It's certainly a nice accessibility feature for deaf players.
Other than that, it's just another Razer fluff, that's trying to hook on a "cheating" feature rather than trying to fix lacking sound quality.