MSI has confirmed that it plans to increase the price of its graphics cards at a recent investor meeting. The company hasn't specified which GPUs will be subject to the price hike, but we can reasonably assume that the entirety of the Nvidia GeForce RTX 3000 and AMD Radeon RX 6000 series will be affected.
https://www.notebookcheck.net/MSI-graphics-cards-slated-to-get-more-expensive-soon.529198.0.html
Revenue lost from last year? Translates to: We missed out on our chance to get scalper prices.