TCL is becoming increasingly well-known for its mostly affordable high-res TVs. However, it also does soundbars, the newest of which has won an award for its unique "RAYDANZ" design. The OEM claims that it allows the device to project sound effectively in the desirable directions.
https://www.notebookcheck.net/TCL-wins-a-2020-iF-Design-Award-for-its-latest-flagship-soundbar.466198.0.html