Until now, value for money has been one of the main reasons to buy an Honor smartphone, even at launch. The latest generation changes that, and not for the better. While the Honor 9X is a good device, it pales in comparison with other smartphones that have been released this year.
https://www.notebookcheck.net/Honor-9X-The-days-of-Honor-s-midrange-smartphones-being-good-value-for-money-are-over.442620.0.html
They've made so much money off of Chinese nationalism that even their subbrand is brazen enough to rip people off.