Hisense has brought some new and large TVs to show off at this year's IFA. They include an 85-inch QLED XD panel that is also 8K and voice-command responsive. The company also showed off a new Sonic Laser product, which is the first of its kind capable of scaling down to 75 inches.
https://www.notebookcheck.net/Hisense-showcases-its-new-QLED-XD-and-Sonic-Laser-TVs.434544.0.html
By and large, the concept of "laser TV" in China is an attempt to market laser home projectors to laymen who have an unfounded reluctance to use projectors in the home in place of a TV.
Nothing I've read about this particular case says otherwise.