Beats by Dr. Dre has been an Apple subsidiary for some time now. The brand's next product may be a pair of truly-wireless earbuds. According to a CNET report, they may run on the new Apple H1 chip, which is also found in the newly-released AirPods 2.
https://www.notebookcheck.net/Next-generation-Powerbeats-could-come-in-true-wireless-form-and-with-Apple-AirPod-2-hardware.414959.0.html