Instead of battling it out at the very high-end smartphone market dominated by Samsung and Apple processors, MediaTek is taking a tangent into the world of voice activation. The move has paid off as the majority of voice activated products are powered by MediaTek SoCs with even more to come in the near future on everything from microwaves to cars.
https://www.notebookcheck.net/MediaTek-doubling-down-on-voice-activation-technology-is-considering-voice-activated-cars.336476.0.html