ASUS is the first manufacturer to announce a custom designed AMD RX Vega 64 graphics card. These feature familiar ROG Strix design with a large heatsink and a triple-fan cooler. These custom cards are expected in early September, a few weeks later than the reference designs.
https://www.notebookcheck.net/Asus-reveals-the-first-custom-designed-AMD-RX-Vega-64.239734.0.html