English => News => Topic started by: Redaktion on July 20, 2026, 14:37:16
Title: Mainstream or niche? Sony can’t decide what its flagship smartphone wants to be
Post by: Redaktion on July 20, 2026, 14:37:16
What target audience is Sony trying to reach with its new flagship phone? With its unique features, Sony clearly sets itself apart from the competition. Yet, when it comes to the OLED display and overall dimensions, the new Xperia generation follows mainstream trends. Is Sony missing a clear strategy.