These companies are going to need to straighten up and focus - the gimmicky stuff like fun imagine generation and videos should be costing a lot more rather than be free/nearly free. If they cannot turn a buck from this, then get rid of it.
And this could also address their absolutely massive and unsustainable energy and cooling needs.
The future of AI is 80% on local device 20 % on cloud. What we are experiencing just now is regress not a progress. Still remember these big telephone boxes asking for coin every minute :-)